Hi, I’m Alejandra — a Digital Experience Strategist & Service Design
I design digital experiences that accelerate business growth, strengthen customer relationships, and empower teams to make better decisions. With 9 years of experience across Latin America, Europe, and the Caribbean, I’ve led service design, digital strategy, and transformation initiatives for global brands and high-growth companies.
My background blends strategy consulting (Deloitte, NTT Data), telecommunications transformation (Liberty Latin America), and global e-commerce (Amazon) , giving me a unique ability to connect business priorities with user needs and technological feasibility.
What Drives Me
- Turning research and data into actionable design strategies
- Building scalable frameworks (journeys, blueprints, governance, standards)
- Designing AI-enabled workflows and next-generation experiences
- Leading cross-functional collaboration and aligning senior stakeholders
- Helping teams adopt human-centered design at scale
Core Skills Block
- Service Design & Systems Thinking
- UX Research Leadership
- Customer Journey Strategy
- Digital Transformation & Product Strategy
- Omnichannel Experience Design
- AI-Enabled Experience Workflows
- Facilitation & Co-Creation
- Design Operations, Governance & Standards
Education
- International MBA, IE Business School (Product Management & Service Design)
- Business Administration & Economics, Universidad del Rosario
Tools
Figma, Miro, Mural, Jira, Tableau, Hotjar, QuickSight, Dovetail, Maze, Qualtrics, Medallia, etc.