ALEJANDRA PUENTES
Designing end-to-end digital experiences that connect people, business, and technology
Digital Experience Strategist & Service Design Leader with 9+ years shaping customer-centric journeys, designing scalable digital solutions, and driving business impact across consulting, telecommunications, and global tech.
I specialize in transforming complex services into seamless, intuitive experiences by combining service design, UX research, customer strategy, and emerging technologies like AI. My work spans companies such as Amazon, Liberty Latin America, Deloitte, and NTT Data, with proven impact on digital adoption, NPS, operational efficiency, and revenue growth.
